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(7) Cultural Homogeneity or the Global Citizen

More connectivity, empowerment and immediacy support the assertion by historian Francis Fukuyama that connectivity is taking us into human socialization beyond kinship ties, religion and national identity. Culture is the set of norms that determines which ties are formed, whether they are strong or weak and directional. The global democratization of culture, or cultural homogeneity, is made possible by digital connectivity. The search for individual identity then becomes the major force driving political change. The recent UK referendum on its membership of the European Union is an example, with 52 % of the population voting to exit the EU.

SNs have a homogenizing influence that we now recognizing. Western global diaspora is captured by the cosmopolitan citizen when meritocracy captures the top ranking students from everywhere and “homogenizes them into the peculiar species that we call ‘global citizens’.” This form of

“elite tribalism is actively encouraged by the technologies of globalization, the ease of travel and communication.19 There is more genuine cosmopolitanism in Rudyard Kipling and T. E. Lawrence and Richard Francis Burton than in a hundred Davos sessions” [85]. Cultural homogeneity is best defined by the description given to these elites by Ross Douthat:

They have their own distinctive worldview (basically liberal Christianity without Christ), their own common educational experience, their own shared values and assumptions (social psychologists call these WEIRD - for Western, Educated, Industrialized, Rich and Democratic)... And like any tribal cohort they seek comfort and familiarity: From London to Paris to New York, each Western “global city” (like each “global university”) is increasingly interchangeable, so that wherever the citizen of the world travels he already feels at home [85].

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