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How Can I Use Instagram in Financial Services?
So, how does all of this apply to companies in the financial services industry? By giving your followers a behind the scenes look at your work environment, promoting your office and events in pictures, and showing the personality and people of your company through images, you give a human element to your brand and become easier to connect with.
There are a few ways you can use Instagram in your social media efforts, without having to build a full-blown Instagram presence:
■ Test the waters with a personal account – Download Instagram for your own personal use. Pay attention to how comfortable you are using it and who and what you stumble across in your actions. By following other financial services companies, you can see how competitors are using this platform and if it may be applicable to your business as well.
■ Take advantage of Instagram's photo-enhancing tools – If you are already posting photos on your social feeds, you can add filters from the Instagram app to enhance your photos, adding an aura of cool and making them more engaging. People love looking at filtered photos, especially since they add an artistic touch to life and offer a different experience than the other networks.
■ Get the most out of a hashtag – Whether you're hosting an event or attending one, there's likely a hashtag associated with it. Don't just add the event hashtag when you use Twitter; Instagram loves hashtags too! Take a picture of the turnout for your client appreciation event, or the panel you're sitting in on at a conference. Filter it, hashtag it, share it, and you'll get a lot of mileage out of your Instagram account!
FIGURE 17.1 Financial Times and Learnvest on Instagram
Think of Instagram as an extension of the work and best practices you're already doing on social media, and it might just become your next favorite social hangout too. While this is rather uncharted territory for financial services, both Financial Times and Learnvest use their Instagram accounts to share photos from company and industry events, and provide helpful financial tips and information about upcoming events. See Figure 17.1.
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