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Posting on Your Website Web publishing is a straightforward process. The key is in the tools you use to post content. For example, if using WordPress, secure that platform to better protect yourself and prevent the uploading of files that could infect your site or your visitors.[1] Another key risk is related to attempts to access your site's admin login. (This is especially the case with WordPress because it uses a common username – admin – for all admin accounts initially set up.) The same goes for other DIY platforms, such as SquareSpace. If you're not hosting your own website, an industry provider such as Advisor Websites or Broadridge can assist with your security efforts to make publishing more efficient.

Third-Party Posting on Your Website – Critical here is ensuring that third-party publishing is moderated. Never allow others to upload files without first scanning them for potential risks. If you are using a content management system, such as WordPress, you can mitigate this risk by having third-parties login as a contributor, which limits them to typing in their content for your moderation and publication. This is an effective way to use guest writers, which is also a powerful marketing tool. Alternatively, a simple copy and paste – a method you can use on LinkedIn and other platforms – is also considered safe.

Facebook, Twitter, Linkedht, Google – Here is where using two-factor authentication is essential. It prevents most, if not all, hacks of social accounts. And what about comments on these profiles? Let's say someone hacks your Facebook account and posts something unsavory, such as pornography. You'll need to remove the content, secure your account (changing password, etc.), recover it so you can delete any content, and turn on two-factor authentication to avoid it happening again. On Twitter, if someone posts something offensive about you, block them from being connected to your account and report them as spam. (The networks are pretty good about following up on this.)

  • [1] Blane Warrene, “Running WordPress Securely,” Investment News, April 29, 2014.
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