Home Business & Finance Driving sustainability to business success
Muhtar A. Kent, a Turkish-American business executive, is the chairman and chief executive officer of the Coca-Cola Company. Coca-Cola is one of the top-ten chosen companies for sustainability. He believes being a resilient company in 2013 requires being focused on what matters most, shedding what is wasteful and unproductive, and communicating with customers and stakeholders.
It has developed innovations that are focused on reducing packaging, energy, and water footprints, and improving the well-being of communities it serves. Coca-Cola has conducted 386 community water projects in 94 countries, working with local government and partners, such as World Wildlife Fund, US Agency for International Development, the Nature Conservancy, and CARE, building resilience through its water stewardship efforts.
It has partnered with Dean Kamen of DEKA R&D, bringing their Slingshot water purification technology to communities where potable water access is limited in schools and centers in Africa and Latin America.
It plans to expand and deliver a full-service community center with electricity, Internet access, and vaccination storage, as it sees this as an investment in the future prosperity and progress of the communities in which they operate.
Patagonia, a 35-year-old company, grew from making tools for climbers into a clothing manufacturer not only for climbing but also for skiing, snowboarding, surfing, fishing, etc. Since the 1980s, it has donated time, services, and at least 1 percent of sales to hundreds of grassroots environmental groups all over the world, who work to help reverse the tide.
It has taken unbelievable steps in being responsible by providing $38 million dollars over the years. Its philosophy is that it is taking ownership for nonrenewable resources by taxing themselves 1 percent on sales, not profits. There are over 1,200 organizations that are a part of this growing initiative; those funds go to over 3,429 organizations worldwide.
It contributes its success to being transparent – open and honest – about its footprint to all stakeholders. It openly discusses success and challenges and has made sustainability a part of its business before it became trendy – a true commitment.
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