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Home arrow Language & Literature arrow Language, Identity and Cycling in the Age of Global Media: Exploring Interpersonal Semiotics in Multimodal Media and Online Texts

Conclusion

In this chapter, I have introduced YouTube’s the GCN Show. I have also introduced Matthiessen’s registerial cartography project and explored the way it might be used, on the one hand, to help classify the broad range of subgenre types emerging from GCN and, on the other, as a way into exploring both the model itself and its potential for describing interpersonal resources. As I have illustrated, the broad range of video types on this channel meant that examples of all categories could be identified, in a general sense, among either the video types or sections of the GCN Show, which was oriented towards interaction. Conversely, it seemed possible to fit all genres of the video onto the model. The only potential problem with this was that in practice some were hybrid or mixed.

References

Benson, P. (2016). The discourse of YouTube: Multimodal text in a global context. New York: Routledge.

Coulthard, M. (Ed.). (1992). Advances in spoken discourse analysis. London: Routledge.

Hollis, N. (2008). The global brand: How to create and develop lasting brand value in the world. Basingstoke: Palgrave Macmillan.

Kosoff, M., & Harrison, J. (2015). The 15 most popular YouTubers in the world. http://uk.businessinsider.com/. Accessed 31 May 2017.

Matthiessen, C. (2015a). Modelling context and register: The long-term project of registerial cartography. Letras, Santa Maria, 25(50), 15—90.

Matthiessen, C. (2015b). Register in the round: Registerial cartography. Functional Linguistics, 2(9). doi:10.1186/s40554-015-0015-8.

Strangelove, M. (2010). Watching YouTube: Extraordinary videos by ordinary people. Toronto: University of Toronto Press.

 
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