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Communication
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Accounts, excuses, and apologies: image repair theory and research
Preface
Communication, Persuasion, and Image Repair
The Nature of Communication
The Nature of Persuasion
Persuasive Attack
Image Repair Discourse
Conclusion
Image Repair Theory
Assumptions of Image Repair Theory
Image Repair Discourse
Typology of Image Repair Strategies
Relationship of Attack and Defense
Importance of the Audience
The Theory of Image Repair Discourse and Other Research
Conclusion
Corporate Image Repair
British Petroleum and the Gulf Oil Spill: We Will Make This Right
Grunenthal's Apology for Thalidomide
Conclusion
Political Image Repair
Senator David Vitter's Image Repair on the “D.C. Madam”
Anthony Weiner's Failed Image Repair Effort
Conclusion
Sports/Entertainment Image Repair
New Orleans Saints Bounties
Lance Armstrong on Oprah Winfrey
Conclusion
International Image Repair
Non-U.S. Corporate Image Repair
International Diplomatic Image Repair
Conclusion
Third Party Image Repair
Historic Third Party Image Repair: Prime Minister David Cameron on “Bloody Sunday”
Image Repair Discourse by George W. Bush, Laura Bush, and Condoleezza Rice
Conclusion
Dealing With Threats to Image
Preparing Crisis Response Plans
Future Research on Image Repair
Author Index
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