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Accounts, excuses, and apologies: image repair theory and research

Preface Communication, Persuasion, and Image Repair The Nature of Communication The Nature of Persuasion Persuasive Attack Image Repair Discourse Conclusion Image Repair Theory Assumptions of Image Repair Theory Image Repair Discourse Typology of Image Repair Strategies Relationship of Attack and Defense Importance of the Audience The Theory of Image Repair Discourse and Other Research Conclusion Corporate Image Repair British Petroleum and the Gulf Oil Spill: We Will Make This Right Grunenthal's Apology for Thalidomide Conclusion Political Image Repair Senator David Vitter's Image Repair on the “D.C. Madam”Anthony Weiner's Failed Image Repair Effort Conclusion Sports/Entertainment Image Repair New Orleans Saints Bounties Lance Armstrong on Oprah Winfrey Conclusion International Image Repair Non-U.S. Corporate Image Repair International Diplomatic Image Repair Conclusion Third Party Image Repair Historic Third Party Image Repair: Prime Minister David Cameron on “Bloody Sunday”Image Repair Discourse by George W. Bush, Laura Bush, and Condoleezza Rice Conclusion Dealing With Threats to Image Preparing Crisis Response Plans Future Research on Image Repair Author Index

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