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Telenovelas and Transformation: Saving Brazils Television Industry


Telenovela: history, transformations and resilienceTelenovela and societyCharacteristics of the telenovelaBibliographyThe making of a telenovelaThe search for subject matter as a starting point for narrative construction in the telenovelaCharacter composition and complexity in a telenovelaThe elaboration of a synopsis and the importance of plot twists in planning for works of long durationStrategies for developing a telenovela’s step outlines and chapters and for relating to the production teamBibliographyThe audience and the telenovela: transformations and resilience of spectatorshipWhat the viewer desires in a telenovelaThe repercussions of the telenovela and the influence of the viewer amplified by social media and interactive platformsNoteBibliographyThe influence of screen convergence, new digital platforms and transmedia narratives on the telenovela business modelFree contentAn old or unique business model?The consumption of Brazilian television dramaturgyNew models still in transformationNotesBibliographyTelenovela and the new televisionThe experience of the late transmedia narrative: PassioneAfanfic storms a telenovela: Malhaqao/Young HeartsThe transmedia narrative as a business: Totalmente Demais/Total Dreamer spin-offA telenovela in the database: watch it as you wishBibliography
 
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