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Discourses of Perfection:Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazi
Creating and Selling the Malleable Body
The Body as Focus - Naturalism and Social Constructionism
The Body as Focus - Ncoliberalism and Consumerism
Masculine and Feminine Bodies in Lifestyle Magazines and the Beauty Market
From Ideal to Real and from Dude to Dud
Gay and Heterosexual Male Identities
Notes
References
Cosmetic Procedures
Cosmetic Surgery - Towards a Definition
Cosmetic Surgery - Brief History and Current State
Cosmetic Surgery - Current State of the Market
Cosmetic Surgery - Critique of (the Regulation of) a Market
Cosmetic Surgery - Advertising Regulations in the UK
Cosmetic Surgery and the National Health Service
Cosmetic Surgery - Representation and Normalisation
A Continuum
Cosmetic Procedures for Men
Notes
References
Methodology and Project
Critical Impetus and Qualitative Content and Thematic Analysis - Influences
Context Variables
The Project
Corpus
The Process - Corpus Analysis
Step One: Wmatrix and Sketch Engine
Corpus Tools for the Analysis of Multimodal Data
Step Two: NVivo
The Process - Focus Group and Interviews
Procedure Focus Group and Interviews
Notes
References
Cosmetic Procedures and Beauty Products/Services in Editorials and Advertising
The Changing Advertising Landscape
Representation of Cosmetic Procedures in Magazine Features
Cancel the Botox
However, the Pain Is Not Too Bad
Realism, Laddism, and Woman 2.0
Summary
Notes
References
Cosmetic Procedures and Beauty Products/Services in Advertising - General
Change in Advertising for Cosmetic Procedures
Look Good, Feel Good
You Have a Problem, We Have the Solution
The Choice Is Yours
‘The Science of Looking Awesome’
‘Where Nature Meets Science’
Summary
Notes
References
Cosmetic Procedures and Beauty Products/Services in Advertising - Medical and Commercial Aspects
Medical Aspects
Medical Professionals
The Surgeon as Artist
Professionalism, Experience, and Expertise
For Sale: Cosmetic Procedures
Cosmetic Procedures - Parodies
Summary
Notes
References
Blurring Boundaries
Cosmetic Procedures in Magazines
Beauty Products and Treatments
Advertising for Beauty Products and Treatments
Continuum View
If You Are Not Ready for This ...
‘Boundary’ - a Concept
Reception of Representation Cosmetic Procedures
Summary
Notes
References
Negotiating Masculinities in the Beauty Market
‘Because Men and Women Will Always Be Different
Male Values and Activities - Sports
Male Values and Activities - Violence and Fighting Warriors
Male Values and Activities - Rational Appeal and Practicality
Male Values in Women’s Magazines
Awareness of and Scepticism Towards Beauty Market
Insecurities and What It Means to Be a Man
(Group) Interviews
“I Like to Take Care of My Appearance”
“Ob Funny Ha Ha” - Humour as Symbolic Resource
“Just a Normal Hydrating Sort of Moisturiser Stuff”
“Eight Quid for a Little Squeezy Bottle”
Heterosexual and gay Masculinities
Summary
Notes
References
Concluding Remarks
Implications for Policy
Limitations and Recommendations for Further Research
A Complex Field
Notes
References
Appendix A
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