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India is a land of festivals, cultural fans, and overall seasonal congregations. These festivals help to strengthen cultural roots and values, enable communities to maintain their traditions, and bring economic values. All these auspicious festivals have their roots in economic agents such as agricultural enjoyment, business prosperity, entrepreneurial development, and social benefits. Rural fans and festivals allow local communities to engage with their talent, arts, crafts, food, dance, and other forms of cultural landscapes and promote significant livelihoods through entrepreneurial activities. They bring about an economic boom through a culture of exchanging gifts, sweets, and fruits, which are entirely linked to economic agents such as producers, entrepreneurs, and consumers. In eveiy festive season, the demand for specific events and services is driven by cultural events, and the supply moves according to demand and on a larger scale. Thousands of shopkeepers who live in a makeshift shop on the streets get new opportunities in festive times.

The people of Rajasthan are undoubtedly an interesting aspect of this part of the world. All conununities differ in costumes, customs, occupation, and accommodation. These include a wide range of lifestyles, ranging from inhabited nomads, aristocrats to tribal shepherds, fanners, merchants, craftsmen, and camel-shepherds. Such communities stand for symmetry in esthetic and socioeconomic relations. Traditional tribal costumes are the hallmark of local people living in Rajasthan communities. With modernization, change is inevitable. Although pieces of jewelry, clothing, and adornments may be similar, individuals have developed distinctive costumes. They like to wear their traditional dress and show the world their true identity.

The Bhils are known as the Dhanush men of Rajasthan. They are the team of the greatest social group in the Asian nation. They like the most important tribe in the whole of South Asia. The Bhils live mainly in the western region of Madhya Pradesh as well as neighboring states of Gujarat, Rajasthan, and Maharashtra. Bhils are also found in the northeastern parts of Tripura.


The Bhil tribe belongs to the caste of former Aryans. The name “The Bhil” is derived from the word Villu or Billu, which according to the Dravidian language is known as Bo. They are probably the oldest tribes of India and are described hi Hindu mythology and also consider Valmiki and Eklavya as their ancestors. During the traditional era, they were thought of as good warriors as the United Nations (UN) agency fought against the Mughals, Marathas, and the British.

The language and costumes of the Bhil tribe are also attractive. Among other states, Bhils account for 39% of the total population of Rajasthan. Speak the Bhilli, which is an Indo-Aryan language. Bhil women wear ancient saris and hence Bhil men wear loose long frocks with pants. Fanners wear turbans. The Bhils also wear brass jewelry. He is known for his veracity and simplicity. He is brave and his national weapon is a bow made of bamboo. At first, they were great hunters. At present, they supervise agriculture due to livelihood supply. Religion takes place from one place to another among the Bhils. Most of them worship native deities, such as Kliandoba, Kanlioba, Bahiroba, and Sheetalamata. Some worship was done by Tiger God. He has no temple of his own. The Bhils are highly superstitious tribal people. They have Bhagat or Gum perform UN agency spiritual rites. He has created cultural history and lends abundant importance to bounce and music. Ghoomar is the most known dance among the Bhils. Then there is the religious dance drama performed by men hi the month of Gair Shravan (July and August). The Bhils are talented in sculptural work. They make beautiful horses, elephants, tigers, gods from the soil. Baneshwar is honest that the main festival is celebrated among the Bhils. This is for the entire amount of honest Shivaratri (January or February) and furthermore Baneeshwar Mahadev is called Lord Shiva. On this occasion, the Bhils all camp together on the banks of the Som and Mahi River. They dance on the stove and sing ancient songs. At night, all Hindu deities enjoy Raslila in the Narayana temple. Cultural shows, magic shows, and animal shows are the major attractions of the Kalabaz feast fair. This fair is a combination of two fans, which are held in reverence to Lord Shiva and another that begins after the setting up of Vishnu Temple by Jankunwari. The sacred and Dussehra class measures the major festivals celebrated among the Bhils in Asian countries. They dance with fire and sing traditional songs. At night, they all enjoy Raslila at the Lakshmi Narayan Temple. This fair is a combination of two fans, which are held in reverence to Lord Shiva and another that begins after the setting up of Vishnu Temple by Jankunwari. On this occasion, the Bhils all camp together on the banks of the river Som and Mahi. Their men’s and women’s costumes are unique. Bhil women wear an upper garment known as Odliana, Ghaghra, and Kapda. In the olden tunes, women of the Bhil conununity used to facilitate the small size of the skirt (knee length) to be repeatedly shaken. The variety of colors also make tribal costumes more attractive. At a similar end, an ornament named Pejania is worn on the aims, legs, and hands that protect animals and thorns. Women cover their heads and torso with Lugada or Odluia. They use beautiful jewelry that matches their ethnicity and dress. Some of the popular jewelry worn by women in the Bhil conununity include Bichhiya, Dhimna, Binti, Ognia, Pejania, Hansali, Kasla, Hara, Beedi, Tagli, and Kamakada. They use white metal and silver brass in jewelry. The men of the Bhil community wear turban, angarkha, angi, and potario (a lower cloth).


The Sahariya tribe is a primitive tribe group only in Rajasthan. They are concentrated in the ShahabadandKishanganj panchayat committees ofBaran district. Sahariya is backward and one of the first settlers of Rajasthan. Tod (1881) mentions them along with Minas, the Bhils, and Guijars because of the primitive inhabitants of the area. The word Sahariya is derived from the Persian world, “sehi” meaning jungle. Muslim rulers considered Saharia as the inhabitants of the forest. The customs and methods of the Saharas bear a great resemblance to the caste Hindus, with whom they live in their present abode and who consider them untouchables. The costumes of Sahariya men were of a short length—dhoti, saluk (shirt), and turban. Sahariya women wore ghagra, lame, and choli (choli). The young boys wore panch (small piece of dhoti) and saluk and the girl wore clothes of Ghaghria, Palka, and Faria. Very young children went without clothes and were seen naked. Saharis usually live in a separate settlement in the village called Saharan. They follow Hindu nonsecular practices and speak utterances influenced by Hadoti. Cohorts maintained ecological balance with their environment for ages, despite the low level of technology. Mostly they were out of marginal forest and engaged as agricultural laborers. The main business is collecting and selling forest wood, gum, tendu leaf, honey, fruits, and vegetables. Although Saharians are normally primitive, they are not all like that. Some of them are also inhabited fanners. Others are landless laborers and forest producers. Sitabari fair is famous. The holy place Sitabari is about 45 km from Baran town near Kelwara town. A large social group is sincere on the first half of the month. There are many pools for Sita, Lakshmana, Surya, Luv, and Kush at this place, and taking a holy dip in them is considered auspicious. Millions of people return here for this honesty taken within the Sahariya tribe as Kumbh. The Swayambara (marriage ceremony) of Sahariya tribes are unionized during this honest, where people from the state of Rajasthan come and are associated with Madhya Pradesh, Sahariya boy drops a handkerchief to propose Sahariya girl at the fair. If the Saharia girl accepts a handkerchief, it is said that they agree to the marriage. The bride and groom take seven rounds of the Bamava tree (sitting here), and after the blessings of their parents, they are accepted as a married couple. This honest is additionally referred to as animal honest where there is a sense of selling, buying and selling of cows, buffalo, and so on. This social group provides a perfect opportunity to observe life trends.


Rajasthan is very famous for its cultural activities and religious places where people follow unique cultures and traditions. Baneshwar fair is a popular tribal fair, which is a religious fair with simple and traditional rituals. The Bhil’s tribals come from neighboring states of Madhya Pradesh and Gujarat and offer prayers to Lord Shiva. This fair showcases all the fun and charm of fair life and sells local goods. The fair showcases songs, folk dances, magic shows, animal shows, and acrobatics.

There is a huge procession of priests called the Matadhish, reaching the fair site. Although bathing the Mathadhish, the water of the river is purified purportedly. Therefore, individuals bathe him within the stream. Sitabari Honest, the command at Sitabari is to commemorate the sanctity of the place and its nonsecular and historical significance as an annual upright. The honest Sitabari at Sitabari reflects the nonsecular importance of the city of Sitabari within Hinduism. Absolute honest celebrations create honest imagery with a range of events, fun, and engaging activities during individuals. The Swayambar ceremony is held within the upright, which people do a lot with their relationships. Honest Bundi, persons from areas like Nagaur, Aklera, Jhalawar, the Bhilwara, Kota, and so on, are the best reasons for the attraction of Sitabari city. Both fairs have a large number of shops in the fair for purchase and sale of essential items and fancy articles. Beautiful handmade and readymade products, shops, and stalls are also available at the fair at very low prices. Cultural programs are organized by the children of the tribe. Groups of villagers are invited to participate in the program. All these activities are a boon for the economic development of these villagers. Keeping this in mind, the present chapter is organized. Two fairs of two different tribes of the same state served for further research. The Bhil conununity is socially and economically better than the Saharis. After visiting such villages, it was felt that poverty and illiteracy were the cause of lack of regular source of income. They are conununities that feel isolated and isolated from the rest of society. They believe in their traditions and customs and never think beyond it. But some young tribal groups who have already performed as folk artists in many venues took interest to make their conununity more educated and civilized. Previous studies have already shown (Ryan and Aicken, 2005) that there are two aspects of tribal tourism development, that is, capacity building and commodification. Capacity building is one of the major positive aspects and the other is what reflects their lifestyle for tourism development. The present study further offers tribal tourism fairs in place of tribal tourism and tribal fairs. This can eliminate the ill effects of the amendment and increase the priorities of the source of income. Researchers interviewed villagers, spoke about the development of tribal fairs. They responded in a very positive way but they never took their religious customs or fairs with economic benefit. Most villagers consider their fairs to be social or religious customs. Although many of them were financially involved with these fairs, they took the fairs in their own way for economic gain.

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