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European Unfair Commercial Practices Directive
The european unfair commercial practices directive
Notes on Contributors
Acknowledgements
The UCP Directive
Three Recurring Themes
Tension between Autonomy, Empowerment and Protection
Maximum Harmonization Principle
Enforcement
The Contributions Gathered in This Collection
Implementation, Approximation and Harmonization
Vulnerability
The UCP Directive and Other Regimes
Enforcement Issues
Outlook
Bibliography
I. Implementation, Approximation and Harmonization
UK Implementation of the Unfair Commercial Practices Directive
Introduction
UK Implementation: Techniques and Europeanization
UCPD Unfairness Concepts and Requirements
Preventive Control
Europeanization of Preventive Enforcement through the 'General Clause'
Criminal Sanctions: Tradition, Rationales, Policies and Operation
Europeanization of Criminal Enforcement Through the 'General Clause'
Spontaneous Europeanization of Private Law
Full Harmonization, Minimum Harmonization and Limits to Europeanization: Financial Services
Full Harmonization
Minimum Harmonization and the Limits of Europeanization: The Case of Financial Services
Judicial Approaches to Europeanization
The Potential to Increase Standards of Protection Relative to Pre-existing UK Law
Some Illustrative Cases
The Future
Addendum
Bibliography
Pre-emption of National Prohibitions of Sale Below Cost: Some Reflections on EU Law between the Past and the Future
Introduction
Past Answers
The 1993 Keck and Mithouard Judgment
The 2002 Amended Commission Proposal for a Sales Promotions Regulation
Present Answers
The 2005 Unfair Commercial Practices Directive (2005/29)
The 2003 Antitrust Regulation (1/2003)
Future Answers?
Bibliography
The Blacklist of Unfair Commercial Practices: The Black Sheep, Red Herring or White Elephant of the Unfair Commercial Practices Directive?
Introduction: Buy a Pig in a Poke
The European Blacklist: Dark Horse or Wolf in Sheep's Clothing
The National Blacklists: Take the Bull by the Horns
The Interpretation of the Blacklisted Prohibitions: The Work Is Going at a Snail's Pace
The Future of the Blacklist: Change Horses in Midstream?
Conclusions: Hit the Bull's-Eye
Bibliography
II. Vulnerability
The Vulnerable Consumer in the UCPD and Other Provisions of EU Law
Introduction
The Emergence of the Notion of the Vulnerable Consumer
A Plurality of Vulnerable Consumers in EU Consumer Law
The Fragmented Consideration of the Vulnerable Consumer in Other Provisions of EU Law
The Effects of Vulnerability on Protection
The Treatment of Vulnerability
The Penalties for Exploiting Consumer Vulnerability
Conclusion
Bibliography
III. The UCP Directive and Other Regimes
Can the UCP Directive Really Be a Vector of Legal Certainty?
Introduction
Legal Certainty within the UCP Directive
The General Clauses of Unfairness as a Source of Fragmentation?
The Black List as a Source of Increased Certainty?
Legal Certainty beyond the UCP Directive: The Relationship between the Directive and Other Instruments of EU Law
Fleshing out the Provisions of the UCP Directive: From Horizontal to Sectoral Provisions
'Without Prejudice... 'to Legal Certainty? Delineating the Scope of the UCP Directive and Its Relationship with Other Provisions of EU Law
Conclusion
Bibliography
The Interaction between the Unfair Commercial Practices Directive and Self-Regulation: The Case of Codes of Conduct
Introduction
The UCPD and Self-Regulation of Commercial Practices Directed to Consumers
The Commission's Initial Wish for European Codes of Conduct
The Honest and Responsible Use of Codes of Conduct
Codes of Conduct as Benchmark of Fairness
The Recourse to Self-Regulatory Bodies
The UCPD and Codes of Conduct: Incentive or Disincentive?
Codes of Conduct's Contribution to Consumer Protection as a Benchmark of Fairness
Codes of Conduct and the Professional Diligence-Test
France
The Netherlands
The United Kingdom
Conclusion
Codes of Conduct's Contribution to Consumer Protection: The Enforcement of the UCPD By Code Owners
Three Conditions
Devising New Codes
Fair Codes
Enforceable Codes of Conduct
Concluding Remarks
Self-Regulation's Contribution to Fulfilling the Harmonization Objective
Converging National Private Standards of Fairness
EU-Wide Codes of Conduct
Amendment Proposals
Optimizing the Interplay between Codes of Conduct and the UCPD
Codes of Conduct and the Interpretation of the UCPD Standards
Codes of Conduct and the Enforcement of the UCPD Standards
European Codes of Conduct
Bibliography
A Common Approach to the Enforcement of Unfair Commercial Practices and Unfair Contract Terms
Breaking Boxes - A Common Approach?
The Rise and Decline of German Law as a Blueprint for European Action
Old Thinking - Old Member States - vs. New Thinking - New Member States?
The Legal Questions in Perenicova and Invitel
Impact on Misleading Unfair Commercial Practices (Incorrect Statement on the Annual Percentage Rate) and of a Collective Action on Unilateral Price Amendment Terms on Individual Contracts
Unfair Commercial Practices and Contract Law - Divided or United?
Collective Action and Individual Action - United or Divided?
Injunction and Skimming Off- Divided or United?
The Family Resemblance of Unfair Terms and Unfair Commercial Practices
On the Way to an Approximation of the Control Methodology (from Blacklists to General Clauses) in Both Fields of Law via the ECJ
On the Way to a Coherent Interpretation
Doing Away with the Strict Separation
Provided There Is an Unfair Commercial Practice and the Scope of Application of the Unfair Terms Directive Is Opened Up
Unfair Commercial Practices as an Indication of Unfair Contract Terms
A New Reading of Collective Actions against Unfair Terms
The Action for an Injunction as a European Remedy
Interlocking of Individual and Collective Redress via Article 7 Para 2 of Directive 93/13/EEC
Extension of Res Judicata to Third Parties and/or to the Term?
The Extension of Res Judicata as a Minimum Requirement for Member States
Ex officio
Beyond the Action for Injunction - Skimming-Off Procedures
Striving for Individual Rights against Unfair Commercial Practices
Gaps in the Enforcement of Unfair Commercial Practices
Constitutionalization of Remedies
Towards a Common Approach to Unfair Terms and Unfair Commercial Practices
Effects of Collectively Prohibited Unfair Commercial Practices on Standardized Contractual Relations?
Extension of Res Judicata through Reference to Article 11 of Directive 2005/29/EC?
Conclusion
Bibliography
IV. Enforcement
Law and Economics of Enforcing Misleading Advertising Laws: Incentives of Bona and Mala Fide Traders Assessed
Introduction
The Framework
Developing Efficient Enforcement Designs in Misleading Advertising
Preliminary Considerations
Litigation before a Civil Court
Litigation before a CADR
Intervention of an Administrative Agency
Criminal Law Enforcement
Self-Regulation
Design Suggestions
Conclusion
Bibliography
Private or Public Enforcement of the UCP Directive? Sanctions and Remedies to Prevent Unfair Commercial Practices
Introduction
Requirements of EU law
Public and/or Private Enforcement: Articles 11-13 of the UCP Directive
Private and Public Enforcement in Cross-Border Cases
Private Enforcement: Stipulations of the Principle of Effectiveness
Implications for Member States
Private and Public Enforcement
Coordination of Private and Public Enforcement
Strengthening Private Enforcement
International Cases
Conclusion
Bibliography
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