BRICS Media: Reshaping the Global Communication Order? - BRICS Media: Reshaping the Global Communication Order? -

BRICS building a new global order?BRICS: managing divergent interests Reframing a new global communication order?Reframing global communication studies Outlining the chapters Challenging dominant discourses in a new world order Media and communication structures and systems BRICS and global strategic communication BRICS and changing communication practices References I. Challenging dominant discourses in a new world order THE BRICS PARADOX Paradox of an unlikely alliance The paradox of BRICS Challenge Theory The paradox of alternative institutions BRICS without a paradox Conclusion Note References Shifting paradigms in communication research A new juncture The rise of the commons The challenge of BRICS to the field of communication References Moving beyond Western models in the study of BRICS media systems Seductive normative concepts International and empirical perspectives Testing Hallin and Mancini’s models Western media systems as reference points The myth of universal applicability Narrow disciplinary boundaries Missing variables Conclusion References II. Media and communication structures and systems The Brazilian media system in a turbulent environment The Latin American context The Brazilian media system Media regulation in Brazil Public service, public trust and attacks on journalists Journalism training The rise of the Internet and social media Conclusion Note References A post-analogue hybrid media system: The Russian case The Russian case The Russian media industry: digitalization as a driver Digitalization Digital media reshaping the media system Digital divides Media policy-making: analogue to digital State-driven logic Industrial/market-driven logic Professional/corporate logic Conclusion References Media systems and structures in India Print culture in India and the colonial context The Indian language press: social reforms and resistance Radio and nascent nationalism Post-Independence media Broadcast media Development mantra and broadcast media Impact of the internal emergency on the media Liberalization of the media in the 1990s The Indian media system today Media ownership in India and implications for journalists Ownership and threats of shrinking public sphere Looking ahead with a new media system References Beyond convergence: Rethinking China’s media system in a global context Reforming China’s media system in a digital age: convergence from the top China’s media system and Hallin and Mancini’s three models References South Africa: Beyond democratic deficit in public service broadcasting Media-democracy dynamic The case of the SABC SABC’s 2014 editorial policy review process PSB as partner in participation An Afrokology of public-service broadcasting PSB as ‘ubuntu’PSB as development journalism Conclusion References III. BRICS and global strategic communication Brazil and corporatist soft power Soft power Cultural industry and corporatist soft power National propaganda and soft power Soccer, samba and hybrid beauty Government promotion of samba at home and abroad Radio and Brazilian identity 'Tropical Modernism'TV Globo and the soft power of the telenovela Dominating Lusophone transnational popular culture World exporter in deregulatory times and the satellite era Brazil as a BRICS member Conclusion References Russian soft power from USSR to Putin’s Russia Historical context Russian language and literature Russian culture Higher education The global presence of Russian media Russian diaspora and the Russian Orthodox church Soft power institutions and actors References India: Culture as soft power Historicizing soft power Faith-based diplomacy Yoga and ayurveda as soft power Diasporic soft power The soft power of Bollywood Communicating India Digital diplomacy The democratic dimension of India’s soft power How effective is India’s soft power?References China’s cultural power reconnects with the world Power and glory: the great rejuvenation Soft power becomes cultural power The strong nation: narrative forms of cultural power The strong nation: digital cultural power rising Cultural power and the ‘Digital Silk Road’Notes References Contending soft powers: South African media on the African continent Soft power in Africa From BRIC to BRICS Media as soft power The decline of South Africa as regional media power?Conclusion References IV. BRICS and changing communication practices BRICS journalism as a new territory for localizing journalism studies Localizing journalism studies Sample The BRICS perspective as an exercise in localizing Implementing localized interpretation Social media in news making Core qualities of a professional Key functions of journalism Key roles of journalists Conclusions Notes References Neoliberal capitalism and BRICS on screen Negotiating cultural norms and values: contemporary Chinese TV drama The case of Cell Phone An antidote to Hollywood: nationalist blockbusters Conclusion Note References BRICS de-Americanizing the Internet?The infrastructure of the BRICS Internet Commerce: the changing contours of the Internet economy India: the world’s largest ‘open’ Internet Cyber-capitalism with Chinese characteristics Regulation: BRICS and cyber sovereignty Demanding data localization Weaponization of information and digital warfare Kremlin dezinformatsiya China and cyber espionage Digital connectivity for development: lessons from BRICS BRICS de-Americanizing the Internet?References