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Entrepreneurship Marketing: Principles and Practice of SME Marketing


Small and medium enterprises marketing: innovation and sustainable economic growth perspectiveThe role and relevance model of marketing in small and medium-sized enterprisesThe entrepreneurship marketing environmentBuyer behaviour in the 21st century: implications for SME marketingRevisiting entrepreneurship marketing research: towards a framework for SMEs in developing countriesManaging products and customer value: implications for SME marketingChoosing the right pricing strategyThe reality of distribution faced by SMEs: a perspective from the UKMarketing communications for the SMEInternet marketingRetailing and SME marketingSmall and medium-sized enterprise retailing in the UKRelationship marketing and networks in entrepreneurshipInternal marketing and service excellence in SMEsCrowdfunding of SMEsInternational entrepreneurship and small and medium-sized enterprisesBorn global SME in contemporary marketsCross cultural marketing strategies: for small and medium-sized firmsMarketing planning in small businessesContemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibilityThe future of SME marketing and operations: critical change driversReligion and the SMESMEs and market growth: contemporary reflections on why and how they growDeveloping entrepreneurial marketing competenciesMarketing in the informal economy: an entrepreneurial perspective and research agendaList of contributors
 
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