Tourism Marketing in Bangladesh: An Introduction - Tourism Marketing in Bangladesh: An Introduction -

Tourism marketing overview Tourism marketing in Bangladesh Introduction Tourism marketing research: theoretical underpinnings How can be the marketing mix model applied?The “interrelatedness” of tourism marketing Tourism marketing research: the past, the present and the future Cross-country experiences of tourism marketing Bangladesh Tourism marketing in Bangladesh Critical explanations: drawback and prospect analysis Conclusion and Recommendations References Services and products of tourism Existing tourism products and service offers in Bangladesh Introduction Tourism products and services Methods Brief profiling of tourism products and services in Bangladesh Resources Facilities Services Outputs Conclusion References Tourism and air transport sustainability in Bangladesh: the role of technology Introduction Tourism in Bangladesh - popular tourist attractions Tourism, air transport and technology The importance of technology for the Bangladesh air transport industry How the nine pillars of technology' could improve Bangladesh air transport and the tourism industry Conclusion References Socio-economic impacts of accommodation on tourism development: Bangladesh perspective Introduction Literature review Background of Bangladesh Theoretical background Methodology, data analysis and results Recommendations to promote accommodation in the tourism industry of Bangladesh Conclusion References Tourist transportation in Bangladesh Introduction Tourism trade in Bangladesh Tourist transportation Tourist transportation in Bangladesh Tourist transportation administration in Bangladesh Comparative advantages of modes of tourist transportation in Bangladesh Transport as a promoting element of tourist destination Tourist mobility impacts the environment Tourist transportation in Bangladesh: some challenges Tourist transportation in Bangladesh: suggestions Conclusion References The role of marketing in strategic delivery Strategic analysis of competitiveness of travel and tourism in Bangladesh Introduction Concept of competitiveness Destination competitiveness Key indicators of defining competitiveness in tourism industry Measuring destination competitiveness SWOT analysis of the tourism industry of Bangladesh Strategic situation analysis for the Bangladesh tourism industry Structural problems and issues of the tourism industry of Bangladesh Lessons from other countries Conclusion and recommendations References Conceptual analysis on tourism product and service promotion with special reference to Bangladesh Introduction The concept of promotion Tourism promotion Objectives of tourism promotion Effective tools for tourism products and services promotion IMC for domestic tourists and foreign tourists Setting the promotional budget for tourism product and services Tools for measuring tourism promotion effectiveness Framework for developing tourism campaigns Present status of marketing promotion in the Bangladesh tourism industry The challenges of implementing promotion tools in tourism industry of Bangladesh Conclusion and recommendations References Promoting tourism in Bangladesh: Policies, issues and challenges Introduction Factors affecting tourism growth and development Evaluation of tourism organizations and policies in Bangladesh Conclusion Notes References Technology in tourism marketing Innovative technology application in tourism marketing Introduction Innovation technology' example: augmented reality'Digital marketing Pull digital marketing Push digital marketing AR and digital marketing AR marketing for the Bangladesh tourism industry Accommodations Transport Restaurants / catering Attraction Marketing Navigation Language barriers Conclusion References Globalization and tourism marketing Globalization effects on tourism marketing in Bangladesh Introduction Literature review Methodology Discussion and policy guidance for tourism marketing in Bangladesh Conclusion References Tourism marketing: risk perception Perceived risks of tourism in Bangladesh Introduction Literature review Travel and tourism in Bangladesh Research methods Data analysis and findings Conclusion and implications References Tourism marketing and human resource management A conceptual study on human resource compensation practices in Bangladesh Introduction Importance of compensation in achieving organizational competitive advantages Methodology Emerging trends of HRM practices in Bangladesh: a critical assessment HRM compensation perspective and practices in Bangladesh Pay structure in public sector organizations Pay structures in private sector organizations Future challenges of HR compensation practices in Bangladesh Conclusion References Tourism marketing and capital investment Economic contribution of tourism in Bangladesh: capital investment perspective Introduction Literature review Methodology Empirical results Recommendations Conclusion References The competitive power of capital structure in a tourism destination Introduction Literature review Hypotheses development Methodology Model specification Empirical results Conclusion and policy implications References Revenue management in the tourism and hospitality industry with special reference to Bangladesh Introduction Concepts and models of revenue management Introduction of loyalty card programmes Improvements of RM through loyalty card programmes — suggested approach Implementation of this new approach Evaluation of this suggested approach Pricing techniques Case study Suggestions Conclusion References Tourism marketing and green products Environmental marketing: Tourists’ purchase behaviour response on green products Introduction Literature review Methodology Results and discussion The results of the hypotheses, interpretation and discussion Managerial Implications Conclusions and recommendations References Tourism marketing and country image The curious case of Bangladesh and Nepal: tourism advertising to transform country image and empower developing countries Introduction The importance of tourism advertising for developing countries Strategies developing countries could take into account as they develop tourism advertising campaigns “Beautiful Bangladesh” tourism advertising campaign “Visit Nepal Year 2020: Lifetime Experiences” tourism advertising campaign Conclusion References Future trends, implications and challenges Potentials of tourism products and services in Bangladesh Introduction Tourism in Bangladesh: potentials at the baseline Bangladesh and neighbouring countries Tourism resource development and sustainability concerns Tourism resources development Conclusion References