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A Citizen’s Guide to the Political Psychology of Voting

The Political Psychology of Voting Why Voters?The Lau and Redlawsk Framework The Role of Classic Research in Voter Decision-making Conclusion Notes Voter Decision-Making as a Process Goals Some Ideal-Type Voters William R.: The Rational Voter Anne D.: The Constrained Rational Voter Teresa C.: The Fast and Frugal Voter Warren M.: The Identity Voter Herbert S.: The Intuitive Voter Bethany A.: The Emotions Voter A Process-Oriented Framework for Voter Decision-Making Types of Information Processing Strategies Decision-Making Models Conclusion Notes The Voter’s Information Environment The Information Environment as Task Demands Experimenting with Task Demands Vote Choice and Quality The 2016 Task Demands and Information Environment: Unique or More of the Same?Indicators of Task Demands in 2016 Sources of Information Public Opinion Polls October Surprise Traditional Media Political Advertising “Fake News”Candidate Gender Conclusion Notes Good Decisions are Rational Decisions. Or are they?What is a Rational Voter?The Challenges of Being a Rational Voter Is Rationality Realistic?The Irrational Voter: Why Turn Out To Vote?Conclusion Notes The Constrained Rational Voter What Is Really Going On In People’s Heads?The Problem of Limited Knowledge Checking in with Anne D.The Retrospective Voter Another Approach: The Model 3 Fast and Frugal Voter Conclusion: Addressing Key Rational Choice Problems Notes Our Identities Matter Of Baby Boomers, Soccer Moms, and the White Working Class Identity Politics Model 2: Partisan Identity—The Traditional View Model 2: The Identity Voter Socialization, Motivated Reasoning, and Partisanship Partisan Identity and Confirmatory Decision-Making Cognitive Consistency Negative Partisanship Motivated Reasoning Race and Ethnicity as Voting Identities Partisanship as Social Identity Race and Identity Geographic Identity Gender Identity Conclusion Notes The Intuitive Voter A More Realistic Approach Herbert S.—Good Enough is Good Enough Model 4: Intuitive Voting Why Use Intuitive Strategies?Hallmarks of Intuitive Strategies What Can Go Wrong with Heuristics?When Do Heuristics Work?Conclusion Notes Emotions and Voting Two Models of Emotions Emotions and the 2016 Election Economic Anxiety Disgust and Outrage Excitement and Resentment Pride and Hope Bethany A.: The Emotions Voter Emotions and Decision-Making Affective Intelligence: Some Emotions Make You Smarter—Others May Not Conclusion Notes So, What Do Voters Do?

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