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I would like to acknowledge my gratitude to the following doctoral students under my mentoring, Zhang Liping, Fan Ming, Zhao Leping, Liu Hui, Chen Yumo and Xu Na, who have offered their invaluable help to the development of this book by collecting materials for some of the chapters in this book. Without their assistance, this book would have been impossible.

Sui Yan February 29, 2016


Allen, Graham, Roland Barthes, (London: Routledge, 2003).

Barthes, Roland, Elements of Semiology, trans. Li Youzheng, (Beijing: “Life, Reading and Knowledge” Joint Publishing, 1988), 111-180.

Barthes, Roland, Mythologies, trans. Xu Qiangqiang and Xu Qiling, (Shanghai: Shanghai People’s Press, 1999), 167-197.

Barthes, Roland, S/Z, trans. Richard Miller, (New York: Hill and Wang, 1974).

Chandler, Daniel, Semiotics for Beginners S4B/sem06.html

Courtes, Joseph, Introduction a la semiotique narrative et discursive, trans. Huai Yu, (Tianjin: Press of Tianjin Academy of Social Sciences, 2001), 1-119.

de Saussure, Ferdinand et al., Course in General Linguistics, trans. Gao Mingkai, (Beijing: Commercial Press, 1980), 1-108.

Eco, Umberto, Interpretation and History, Interpretation and Over-Interpretation, trans. Wang Yugeng, (Beijing: “Life, Reading and Knowledge” Joint Press, 2005), 24-46.

Fiske, John, Introduction to Communication Studies, trans. Zhang Jinhua, (Taiwan: Yuan- Liou Publishing Co., Ltd., 1995), 115-133.

Hawkes, Terence, Structuralism and Semiotics, trans. Qu Tiepeng, (Shanghai: Shanghai Translation Publishing House, 1997), 76-87.

Henault, Anne, A Concise History ofSemiotics, trans. Huai Yu, (Tianjin: Baihua Literature Press, 2005), 1-129.

Jakobson, Roman, “The Metaphoric and Metonymic Poles,” in Selected Literary Theories in the West (Vol. 2), ed. Wu Lifu and Hu Jingzhi, (Beijing: Peking University Press, 1985), 430-436.

Koffka, Kurt, Principles of Gestalt Psychology, trans. Li Yi, (Hangzhou: Zhejiang Education Press, 1997).

Seiter, Ellen, “Semiotics, Structuralism, and Television,” in Channels of Discourse, Reassembled, ed. Robert C. Allen, (Beijing: China Social Sciences Press, 2000), 1-44.

Turner, Graeme, British Cultural Studies: An Introduction (3rd edition), (London: Rout- ledge, 2003), 13-16.


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