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Visualizing Marketing: From Abstract to Intuitive
Marketing and Marketing Mix
Product
New Product Development
Product Launch
Product Diffusion
Product Life Cycle (PLC)
Product Life Extension
Product Segmentation
Services
Note
References
Price
Demand-based Pricing
Cost-based Pricing
Perception-based Pricing
Notes
References
Place
Distribution Elasticity
Inventory Control
Out of Stock (OOS)
References
Promotion
Advertising
Personal Selling and Direct/Interactive Marketing
Public Relations
Coordination of Promotion-mix Elements
Push and Pull Strategies
Notes
References
Marketing-Mix Modeling
The Transformation
Complementing the Old with the New
Complementary E-Value Elements for “Product”
Complementary E-Value Elements for “Price”
Complementary E-Value Elements for “Place”
Complementary E-Value Elements for “Promotion”
New Is Not Always Good
Lessons Learnt
Lessons Learnt
Lessons Learnt
Lessons Learnt
Lessons Learnt
Lessons Learnt
Integrated E-Marketing Value Creation
Consumer Decision Process
Attention-Interest-Desire-Action (AIDA) Model
Brand Building
Notes
References
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