Visualizing Marketing: From Abstract to Intuitive
Marketing and Marketing MixProductNew Product DevelopmentProduct LaunchProduct DiffusionProduct Life Cycle (PLC)Product Life ExtensionProduct SegmentationServicesNoteReferencesPriceDemand-based PricingCost-based PricingPerception-based PricingNotesReferencesPlaceDistribution ElasticityInventory ControlOut of Stock (OOS)ReferencesPromotionAdvertisingPersonal Selling and Direct/Interactive MarketingPublic RelationsCoordination of Promotion-mix ElementsPush and Pull StrategiesNotesReferencesMarketing-Mix ModelingThe TransformationComplementing the Old with the NewComplementary E-Value Elements for “Product”Complementary E-Value Elements for “Price”Complementary E-Value Elements for “Place”Complementary E-Value Elements for “Promotion”New Is Not Always GoodLessons LearntLessons LearntLessons LearntLessons LearntLessons LearntLessons LearntIntegrated E-Marketing Value CreationConsumer Decision ProcessAttention-Interest-Desire-Action (AIDA) ModelBrand BuildingNotesReferences
