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Visualizing Marketing: From Abstract to Intuitive

Marketing and Marketing Mix Product New Product Development Product Launch Product Diffusion Product Life Cycle (PLC)Product Life Extension Product Segmentation Services Note References Price Demand-based Pricing Cost-based Pricing Perception-based Pricing Notes References Place Distribution Elasticity Inventory Control Out of Stock (OOS)References Promotion Advertising Personal Selling and Direct/Interactive Marketing Public Relations Coordination of Promotion-mix Elements Push and Pull Strategies Notes References Marketing-Mix Modeling The Transformation Complementing the Old with the New Complementary E-Value Elements for “Product”Complementary E-Value Elements for “Price”Complementary E-Value Elements for “Place”Complementary E-Value Elements for “Promotion”New Is Not Always Good Lessons Learnt Lessons Learnt Lessons Learnt Lessons Learnt Lessons Learnt Lessons Learnt Integrated E-Marketing Value Creation Consumer Decision Process Attention-Interest-Desire-Action (AIDA) Model Brand Building Notes References

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