Desktop version

Home arrow Marketing arrow Visualizing Marketing: From Abstract to Intuitive

Notes

  • 1. Froeb et al. (2016).
  • 2. Froeb et al. (2016).
  • 3. Reinberg (2008).
  • 4. Corstjens and Corstjens (1995).
  • 5. http://www.moneytalksnews.com/tricks-of-the-trade-restaurants/.
  • 6. http://www.msn.com/en-us/money/yourlifeyourmoney/7-pricing- tricks-that-make-you-spend-more/ar-AAfmnoT?li=AAa0dzB&ocid= HPCDHP#page=2.

References

Corstjens, J., & Corstjens, M. (1995). Store wars: The battle for mindspace and shelfspace, (p.144). Chichester: John Wiley & Sons.

Farris, P., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. (2006). Marketing metrics: 50+ metrics every executive should master. New Jersey: Wharton School Publishing.

Froeb, M. L., McCann, B. T., Shor, M., & Ward, M. R (2016). Managerial economics: A problem solving approach (4th ed.). Boston, MA: Cengage Learning.

Reinberg, S. (2008, January 14). Study spotlights marketing’s impact on the brain: Maybe that bottle of wine isn’t worth as much as you thought. HealthDay News, http://consumer.healthday.com/cognitive-and-neurological-health- information-26/brain-health-news-80/study-spotlights-marketing-s-impact- on-the-brain-611659.html, visited on July 29th, 2016.

 
Source
< Prev   CONTENTS   Source   Next >