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  • 1. Hawkins and Hoch (1992).
  • 2. Wirthwein (2008).
  • 3. Davis (1971).
  • 4. Neslin and Schneider Stone (1996).
  • 5. Davis, Inman and McAslister (1992).
  • 6. Neslin and Shoemaker (1989).


Alessandara, J. A., Wexler, P. S., & Deen, J. D. (1979). Non-manipulative selling. Reston, VA: Reston Publishing Company Inc.

Blattberg, C. R., & Levin, A. (1987). Modeling the effectiveness and profitability of trade promotions. Marketing Science, 6(2), 124-146.

Blattberg, C. R., & Neslin, S. (1989). Sales promotions: The long and short of it. Marketing Letters, 1(1), 81-97.

Bosworth, T. M. (1995). Solution selling: Creating buyers in difficult selling markets. Santa Fe, CA: McGraw-Hill.

Davis, S. J., Inman, J., & McAslister, L. (1992). Promotion has a negative effect on brand evaluations: Or does it? Additional disconfirming evidence. Journal of Marketing Research, 29(1), 143-148.

Davis, S. M. (1971). That’s interesting: Towards a phenomenology of sociology and a sociology phenomenology. Philosophy of Social Science, 1(4), 309-344.

Ebbinghaus, H. (1913). Memory: A contribution to experimental psychology. Teachers College, Educational Reprints No. 3, Columbia University. ALSO: Colin McDonald. (1995). Advertising research and frequency: Maximizing advertising results through effective frequency. NTC Business Books. New York: Columbia University.

Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2006). Marketing metrics: 50+ metrics every executive should master. NJ: Pearson Education, Wharton School Publishing.

Gaizo, D., Edward, R., Lunsford, S. E., & Marone, M. D. (2004). Secrets of topperforming salespeople: Selling with customer focus. New York, NY: McGraw- Hill.

Kucuk, S. U. (2008). Can distribution explain double jeopardy patterns? International Journal of Retail & Distribution Management, 36(5), 409-425.

Lesly, P. (1998). The nature of effective communications”. In P. Lesly (Ed.), Lesly’s handbook of public relations and communications (5th ed., pp. 39-58). Chicago: NTC Business Books.

Moriarty, S., & Duncan, T. (1995). Creating and delivering winning advertising and marketing presentations (2nd ed.). Lincolnwood, Chicago: NTC Business Books.

Neslin, S., & Schneider Stone, L. G. (1996). Consumer inventory sensitivity and the postpromotion dip. Marketing Letters, 7(1), 77-94.

Neslin, S., & Shoemaker, R. W. (1989). An alternative explanation for lower repeat rates after promotion purchases. Journal of Marketing Research, 26(2), 205-213.

Perreault Jr., W. D., Cannon, J. P., & Jerome McCarthy, E. (2012). Essentials of marketing: A marketing strategy planning approach (13th ed.). New York: McGraw-Hill/Irwin.

Roger, K., Hartley, S. W., & Rudelius, W. (2009). Marketing (9th ed.). New York: McGraw-Hill.

Scott, H. A., & Hoch, S. J. (1992). Low-involvement learning: Memory without evaluation. Journal of Consumer Research, 19(2), 212-225.

Tellis, G. J. (1998). Advertising and sales promotion strategy. Reading, MA: Addison-Wesley Educational Publishers, Inc.

Wirthwein, C. (2008). Brand busters: 7 common mistakes marketers make. New York: Paramount Market Publishing Inc.

Zielske, A. H. (1959). The remembering and forgetting of advertising. Journal of Marketing, 23(1), 239-243.

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