Home Marketing Food Security and Sustainability: Investment and Financing along Agro-Food Chains
From the total sample (N = 1305), 46.2 % were from Central Macedonia and 53.8 % from Eastern Macedonia and Thrace. Moreover, 33.4 % were from rural areas and 66.6 % from urban areas. As to the gender, the majority of the sample were female (64.3 %), and the participants’ mean age was 42.2 years (Std. = 12.0). The majority were also married (67.4 %), 43.0 % had completed secondary education, and 24.2 % were private sector workers or professionals/businessmen (21.2 %). Lastly, regarding their monthly net family income, the majority (55.7 %) had an income ranging from 600.01 to 1500.00 €.
Impact of the Economic Crisis on the Households
Households were asked to rate the degree to which the economic crisis had had an impact on them (e.g., economic, psychological, or other). A 5-point Likert-type scale was employed, where 5 = very large; 4 = large; 3 = neither large nor small (moderate); 3 = small, and 1 = very small (impact). Of the households participating in the survey, 81.4 % answered that the economic crisis has had a very large or large impact on them; 9.3
% a small or very small impact; and 9.3 % a moderate impact (economically or otherwise). Regarding food security and the ongoing economic crisis in the country, rated on a 5-point Likert scale (5 = strongly agree down to 1 = strongly disagree), 65.6 % agree or strongly agree, 21.4 % neither agree nor disagree, and 13.0 % disagree or strongly disagree that the economic crisis has had an impact on food access. Moreover, 42.9 % believe (agree or strongly agree) that in the future some people will struggle to afford food, 26.6 % are indifferent (neither agree nor disagree), and 30.5 % disagree or strongly disagree with this statement.
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