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Generation Baby Boomers (1946-1964)

The Generation baby boomers include the people born between 1946 and 1964. After the end of World War II, the USA experienced an exponential increase in their birth rate, a fact that was associated with the soldiers return to their homes and that lead to the name of the generation. Baby boomers are identified as the inventors of the peace and love era, mainly because of their aversion to armed conflicts. They preferred music, arts, and all other forms of culture and were the responsible agents for major changes, starting with the debate of the women’s role, breaking down political barriers. This was the generation in which people primarily left their homes to live alone. They were protestors and that catalyzed a series of changes in society.

The boomers are the veteran’s children and underwent a period of economic growth and positive changes, but they have also witnessed the Vietnam War, the launch of the Sputnik satellite and gave life to the hippie movement. They were political and social protesters by the peace movement, lived the rock and roll explosion and the growth of television [2].

Born between 1946 and 1964, the baby boomers are now beginning to retired. Due to the historical, cultural, economic, and social context that accompanied them, they share similar characteristics. In particular, they tend to be people who value the hierarchical positions and traditions, the durability of their interpersonal relationships at work, permeated by mutual exchanges, and reciprocal values. For this generation, changing jobs must be properly addressed. Respect for the older people and structured processes (especially within organizations) are also valued aspects. In what it comes to their career, they are loyal workers and respect authority, while also seek to challenge the system in which they operate.

Professionals from the Generation baby boomers look for stability in their careers and a steady job in which they can develop their careers and stay until retirement. They are not particularly motivated by new challenges or the idea of being promoted to leaders. For this generation, the most important is to be recognized for the experience and not for their creativity or capacity to innovate. However, this does not mean that they are accommodated and have no prospects for their future.

Baby boomers represent a different time, when there was less competition in the job market, the economy was booming and the options for professionals were not as many as today, so having a stable career was the intended. Paralleling, we can say that baby boomers wanted to grow, but they did not care if they had to spend several years performing the same tasks, as long as they had stability. In what concerns to Generation Y, the situation is slightly different. The Generation Y is not afraid to leave a good job if it feels that other organizations may be even better or that it will be able to conquer or achieve goals that drive them to action. Baby boomers are known for their work ethic and in what it comes to the balance between the personal and professional life, is safe to say they are mainly focused on work.

Boomers tend to embrace change and, such as the veterans, have a commitment to work that includes loyalty to the employer. However, and despite this similarity to the veterans, boomers prefer to be seen as equal.

It is possible to conclude that baby boomers were very important for the future generations. Thanks to them, it was easier for Generation X to adapt to their reality and set their own desires and goals.

 
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