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In the alignment between the job market and the expectations of the new generations, it is important to take into account that the way to attract and retain talent is mainly done through the development of a strategic human capital management centered on the development of each individual’s social and psychological capital as well as skills such as teamwork, emotional intelligence, ability to solve complex problems, empathy, critical thinking, and other soft skills. This process of construction is already imposed today, but it will be even more challenging as new generations integrate the job market so that equilibrium can be found.


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