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Today facing challenges and competition involves continuous innovation. It became an integrated part of organizational and business activities. Technology has a potential to empower the both interrelated steps of the innovation dynamics.

While many focus on research and development, innovation should be considered as ecosystems generating also 7D impacts to manage.

Balancing these ecosystems to ensure sustainable success requires connecting and combining multidisciplinary knowledge, know-how and intelligence.

After a short presentation of related work, this chapter focuses on ecosystem model of innovation, conditions for balance and the role of technology in making it effective and successful.


Innovation has always been associated with research centers, R&D departments of large companies and start-up challenged to grow. The recent economic crisis in developed countries has increased the interest for innovation—politics hope that innovation will generate economic growth and create jobs. The word “innovation” is in the headlines of reports, articles and business media, and is also the subject of events, projects, think-tanks, clubs and blogs. Numerous forums on social networks are devoted to various forms of innovation. This is a global phenomenon. Now, it is no longer a confidential matter: we innovate in politics, organization, management, business models, in managing of intellectual capital and other intangibles, in training, services, gastronomy and even DIY and gardening.

Many, including European Union, consider mainly technological innovation issue from research, but it is changing—now open and social innovation are leveraged in aim to involve more people.

The innovation process nourishes by multidisciplinary knowledge and needs “soft sciences” such as management, marketing, intellectual capital to succeed. The organization and management of related knowledge influence the speed of innovation and its efficiency. Technology and in particular artificial intelligence approaches and techniques have a great role to play in accelerating the innovation dynamics, balancing related ecosystems and leading innovation to sustainable success.

After presenting some research work in concerned areas, this chapter focuses on the innovation context, ecoinnovation process and the role of technology in making it successful.

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