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After heavy industrialization, the awakening about planet condition is growing- we have to reduce our footprint—control energy and water consumption, CO2 emissions, optimize and green transportation, design and others human activities, reduce garbage and recycle.

All this tasks need to be supported by right technology. The paradox with technology is that it is supposed to helps us, make our lives more comfortable, but it also generates waste (Mercier-Laurent, 2015). The overall balance depends also on how far we are able to change our attitudes form having more to knowing more and to share.


Main principles of ecoinnovation are shown in Figure 2.3. It takes roots in past and today knowledge and experience and creates new knowledge continuously. It is about never-ending collaborative process involving intelligences and technology, generating tangibles and intangible values and multiple impacts to manage. It requires and influences education systems.

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