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The pragmatic model of compliment discourse proposed in our paper demonstrates some of the gender-marked differences in the mentality and verbal behaviour of male and female English-language speakers. The peculiarities of the representation of the concept of BEAUTY are reflected in the compliment-making speech behaviour of the representatives of opposite sexes, the analysis of which allows us to determine the structural elements of the mental models of the concept under consideration. Therefore, the investigation of the gender specifics of the discourse representation of the concept of BEAUTY gives us a chance to draw some conclusions concerning the dynamics of the conceptual spheres of the communicants of the opposite sexes.


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