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Focusing as a strategy of foregrounding specific information by means of giving it emotional colouring helps the speaker/writer to shape the pragmatic core of discourse. The utterance producer resorts to this strategy to achieve the desirable emotive force of information transmitted. Taking into account this factor, one can influence interlocutors, predict their reactions towards a certain emotional stimulus. The usage of functionally re-oriented lexis contributes a lot to accomplishing this goal of focusing information in a brief and adequate way.


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