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Home arrow Marketing arrow Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients

Building Luxury Interactions

Successful sales advisors are able to establish true and long lasting relationships with their clients. Moreover, they are able to set up, very quickly if not immediately, a quality customer relationship. They are necessarily outgoing, open, pleasant and charming. Going further than breaking the ice, the best advisors know how to “attract” (like a magnet) the customer to them.

This interaction has to be personal, sincere, friendly and caring.

A Personal Relation

The level of a personal relationship can be proportional to the value of the purchase. When you are at a fast food stand, the different menus are defined— you can only select few items. The ordering process is defined. Even your answers are set; it is mechanical and automatic. Let us study the differences between Luxury interactions and a fast food counter.

Taking Time

The first difference is the time factor. You need to take all the necessary time to allow a personal relationship to be able to develop. Customers always have time, even if they sometimes say they are in a hurry. You are never in a hurry if the service and the pleasure are there.

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