Measuring the Social Media Presence of Special Interest Topics

Social media monitoring is a process by which analysts can determine how popular a topic is on social media sites or websites. A BackTweets search, indicating how many tweets related to a search term are archived on Twitter (backtweets.com), was conducted on October 13, 2016 along with a Yahoo search on the terms used to describe special interests in this chapter.

The term racism had the highest number of achieved tweets at 7,470,000; religious bias had the fewest archived tweets at 14,200. Environmental protection had

Table 5.4 Frequency of Term Usage for Special Interest/Groups

the highest number of Yahoo search results at 52.8 million, and religious bias had the fewest at 4.4 million search results. Full results of the searchers are shown in Table 5.4.