Key Terms

Hate messages are social media posts that use obnoxious language to ridicule or discriminate against minority or ethnic groups.

Ideological conflict is conflict perpetuated by radicalized groups against mainstream society and minority groups.

Media convergence is the melding of different media types into multi-faceted streams of information and entertainment including video, text, photos, sound, and graphics, which were at one time delivered from separate platforms and applications.

Netiquette is a group of principles and concepts that encourage the socially proper use of social media and other Internet applications.

Personally identifiable information (PII) is information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.

Plain language is straightforward writing that enables readers of all types and levels of education to better understand written content in any media through which it is delivered.

Social media policies specify who in an organization is responsible for social media operations and specify when, why, where, and how social media can be used on behalf of an organization; they also provide guidance on the inappropriate use of social media by corporate media staff and employees.

Social media presence is an organization’ s use of social media accounts and applications to communicate to individuals or groups as well as the mention, comments, discussions, and display of any material on any social media application that relates to or depicts an organization.