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Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century

Preface The History of Race in Advertising Multicultural Marketing and Its Impact on African American Identity Conclusion The Organization of This Book History of the Regulation of Ethnic Diversity in Advertising Agency Employment Employment Discrimination in Advertising: Realities and Perceptions History of Labor Regulation in Advertising:Civil Rights Struggles and Advertising Employment Why Representation Is the Primary Concern:Overview of Racism in Nineteenth-Century Advertising Early Twentieth Century Mid-Twentieth Century The 1960s and 1970s: Representation Improves, But Is It Positive?The 1980s: A Fundamental Turn to More Positive Images Late Twentieth-Century Multicultural Marketing Efforts The 1990s and 2000s: Rise of Multicultural Marketing Conclusion: Why Is Regulation of Minority Hiring Essential?Modern Newspapers and the Formation of White Racial Group Consciousness Normalization of Whiteness a Vital Issue in Race and Media Studies White Group Consciousness and Mass Culture in the Early Nineteenth Century The Penny Press Signals the Formation of a New Social Group Articulations of White-Race Discourse in the Penny Press The Penny Press as an Articulation of Class/Labor/Race Distinctions The Penny Press and the Elevation of “White” Labor When Race Is the Story: The Advent of Modern Journalism The Practices of Modern Media Approaching the Twenty-first Century Notes Racism, Political Communication, and American Presidential Elections The Theoretical Framework The American Architecture of Racism: Nature and Dynamics Racist Political Advertisements and American Presidential Elections Case Studies of Presidential Elections The 1968 Presidential Race The 1972 Presidential Contest The 1980 Presidential Election The 1984 Lopsided Race Willie Horton and the 1988 Race The Epochal 2008 Contest Obama’s Election: Farewell to Racist Advertisments in Presidential Elections?Conclusion Diversity in Advertising in the Twenty-First Century Aims Conceptual Analysis Dimensionality of Diversity in Advertising in the 21st Century Conclusion

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