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Marketing and American Consumer Culture: A Cultural Studies Analysis

What Is Marketing?The Semiotics of Marketing: Selling with Signs Denotation and Connotation Metaphor and Metonymy A Psychoanalytic Approach to Marketing Defense Mechanisms Sociological Theory: The Group Sells Functionalism Grid-Group Theorists In Defence of Shopping Marketing Typologies Marxism and Marketing Dialectical Materialism Class Conflict Alienation The Culture of Capitalism The Anthropology of Marketing The Culture Code Summary Marketing Memes: Antiquity and Modernity On the Ancient Roots of Marketing Marketing and Modernity Marketing and Medicines Marketing the Self The College Resume Brands and the Self Social Media: Everyone’s a Marketer The Imposter Identity Marketing Something: Advertising Cruise Tourism The Thinking Persons Cruise Norwegian Catalogue Marketing the President: Political Marketing Marketing to Millennials Marketing and Social Media Marketing Countries Marketing Theory The Scope of Marketing The Postmodern Problematic The Technician of Desire The Strategy of Desire The Strategy of Desire The Problem of False Assumptions The Soul of Things On Media and the Matter of Horror On Dichter’s Methods The “Burden” of the Good Life Coda: Marketers and Martians

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