Desktop version
Home
Marketing
>>
Marketing and American Consumer Culture: A Cultural Studies Analysis
What Is Marketing?
The Semiotics of Marketing: Selling with Signs
Denotation and Connotation
Metaphor and Metonymy
A Psychoanalytic Approach to Marketing
Defense Mechanisms
Sociological Theory: The Group Sells
Functionalism
Grid-Group Theorists
In Defence of Shopping
Marketing Typologies
Marxism and Marketing
Dialectical Materialism
Class Conflict
Alienation
The Culture of Capitalism
The Anthropology of Marketing
The Culture Code
Summary
Marketing Memes: Antiquity and Modernity
On the Ancient Roots of Marketing
Marketing and Modernity
Marketing and Medicines
Marketing the Self
The College Resume
Brands and the Self
Social Media: Everyone’s a Marketer
The Imposter Identity
Marketing Something: Advertising Cruise Tourism
The Thinking Persons Cruise
Norwegian Catalogue
Marketing the President: Political Marketing
Marketing to Millennials
Marketing and Social Media
Marketing Countries
Marketing Theory
The Scope of Marketing
The Postmodern Problematic
The Technician of Desire
The Strategy of Desire
The Strategy of Desire
The Problem of False Assumptions
The Soul of Things
On Media and the Matter of Horror
On Dichter’s Methods
The “Burden” of the Good Life
Coda: Marketers and Martians
>>
Related topics
Academic library - free online college e textbooks - info{at}ebrary.net - © 2014 - 2023
Marketing 
