Marketing and American Consumer Culture: A Cultural Studies Analysis
What Is Marketing?The Semiotics of Marketing: Selling with SignsDenotation and ConnotationMetaphor and MetonymyA Psychoanalytic Approach to MarketingDefense MechanismsSociological Theory: The Group SellsFunctionalismGrid-Group TheoristsIn Defence of ShoppingMarketing TypologiesMarxism and MarketingDialectical MaterialismClass ConflictAlienationThe Culture of CapitalismThe Anthropology of MarketingThe Culture CodeSummaryMarketing Memes: Antiquity and ModernityOn the Ancient Roots of MarketingMarketing and ModernityMarketing and MedicinesMarketing the SelfThe College ResumeBrands and the SelfSocial Media: Everyone’s a MarketerThe Imposter IdentityMarketing Something: Advertising Cruise TourismThe Thinking Persons CruiseNorwegian CatalogueMarketing the President: Political MarketingMarketing to MillennialsMarketing and Social MediaMarketing CountriesMarketing TheoryThe Scope of MarketingThe Postmodern ProblematicThe Technician of DesireThe Strategy of DesireThe Strategy of DesireThe Problem of False AssumptionsThe Soul of ThingsOn Media and the Matter of HorrorOn Dichter’s MethodsThe “Burden” of the Good LifeCoda: Marketers and Martians
