Home Computer Science Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation
Case Aims: To describe the idea-generation behaviour exhibited by technological entrepreneurs
Entrepreneurs have a base of domain knowledge essential to performing creative transformational processes that lead to creative generation of new ideas (Shane 2003). Knowledge is a key to creative entrepreneurial actions such as opportunity recognition and knowledge asymmetry, which can result in different entrepreneurs in the same environment coming up with radically different ideas. Gemmell et al. (2011), researching the ideation process exhibited by entrepreneurs, interviewed founders and/or senior executives in a number of American technology start-up businesses.
The researchers concluded that technology entrepreneurs utilise a variety of behaviours, techniques and thought processes to develop, refine and validate creative ideas, as well as filtering them based on perceived usefulness. They identified three key ideational processes: (1) utilising complex
and sophisticated social networks as sources of ideas and testing, refining and validating trial ideas; (2) exhibiting domain specificity by filtering ideas outside specific markets and technologies; and (3) actively experimenting and iterating ideas rather than engaging in protracted conceptual analysis.
Other findings from the study included:
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