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OBJECTION 3: WHAT ABOUT ALL THE OTHER STAKEHOLDERS?

Big projects almost always bring significant expectations, and often back themselves into the corner of not being able to fail . Such projects can also be significantly overfunded, which—counterintuitively—can often lead to poor resource allocation . Risks are not taken if the project is too high profile, for fear of job loss . Sometimes people are so wrapped up in a project that they forget about the outside work, especially in very large, political organizations . In short, the more stakeholders you have internally, the more you are building a product for your managers, not the users outside of the company.

Many managers may have input on a product, each with something at stake Therefore, they must be involved

Solution

Encourage the team members to help you with research, or bring them into the field while you test the products

OBJECTION 4: THERE’S NO TIME FOR USER TESTING

There’s no time for user research, or testing can only be done in-house with a lab of people paid to come in and use the product under sterile conditions, because the product must be kept absolutely secret

Solution

Set up an in-house environment that replicates the use of the product in the real world as much as possible (e .g . , a checkout lane, living room, office, school, playground, parking lot, museum, etc ), and use your own team members as testers . You can use cardboard and paper prototypes to reduce costs

 
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